The power of keywords for Google organic search

Search Engine Optimization

Kehywords for organic Google search

The power of keywords for Google organic search

How important are the keywords for natural/organic search in Google and other search engines like Yahoo and Bing? The following example will give you the right answer:

One of our customers KDL Asset Management – a London based property investment company, has ordered a development of very simple informational website. At the same time they insisted the website to have good ranking in Google.  As we were discussing their main activities and services we identified that they would like to offer a special service for investors who seek specific format of investments – in this case investment clubs and joint ventures (JVs).

We highlighted the power of the keywords when considering organic search ranking and therefore we have carefully chosen the most important for them. They were Investment Clubs and JVs. After launching the website the search engine robots has identified these combination of keywords and after 10 days after performing Google organic search we experienced the power of the search engine. The website ranked on Google first page even above big international companies which have big marketing departments. If you do not believe check it yourself – just perform Google search using the words Investment Clubs and JVs and you will see the company’s website on page 1. Amazing right?

However, it is very important to identify the most appropriate keywords for your business if you like to see your website on Google page one after organic search. We recommend to our clients to work on strategy plan for search engine optimisation which very often include combination with pay per click and social media campaigns

Smart social media marketing campaign for restaurants in London

restaurant

Smart social media marketing campaign for restaurants in London

How important is the social media marketing for restaurants in London? The answer is huge. That is why the Neemo Smart team has dedicated some time in analysing the restaurant industry in London and more particularly – how do they use social media to increase their sales; what is their approach towards smart social media as long term vision for business development in very competitive industry in London.

Some of the owners who has managed to achieve good sales on four out of seven days never considered to attempt to increase their sales through social media. London is really big and popular city and the number of citizens and tourists often give comfort to those who own restaurants or pubs on busy location. However, the rent value for these properties could be a wake up call for the owners at times when they suffer some decrease in sales.

What was our approach? – We suggested some tips where smart social media campaign could increase the sales in those restaurants and pubs in London:

Tip 1: Start with hourly reporting of your sales instead of daily. In this way you will identify gaps and potential for sale increase

Tip 2: Identify your target customers for those hours. Are there any offices around? What is the quality of the surrounding residential area?

Tip 3: Carefully think of smart social media campaign in order to attract new or to make more returning customers to visit your restaurant.

Remember, it is all about customers. They can easily come but they easily go. Always interact with them. That is why smart social media campaign is so important for your restaurant business in London. Think long term and start to think social media now.