The power of keywords for Google organic search
How important are the keywords for natural/organic search in Google and other search engines like Yahoo and Bing? The following example will give you the right answer:
One of our customers KDL Asset Management – a London based property investment company, has ordered a development of very simple informational website. At the same time they insisted the website to have good ranking in Google. As we were discussing their main activities and services we identified that they would like to offer a special service for investors who seek specific format of investments – in this case investment clubs and joint ventures (JVs).
We highlighted the power of the keywords when considering organic search ranking and therefore we have carefully chosen the most important for them. They were Investment Clubs and JVs. After launching the website the search engine robots has identified these combination of keywords and after 10 days after performing Google organic search we experienced the power of the search engine. The website ranked on Google first page even above big international companies which have big marketing departments. If you do not believe check it yourself – just perform Google search using the words Investment Clubs and JVs and you will see the company’s website on page 1. Amazing right?
However, it is very important to identify the most appropriate keywords for your business if you like to see your website on Google page one after organic search. We recommend to our clients to work on strategy plan for search engine optimisation which very often include combination with pay per click and social media campaigns